In a country where finding a skilled braider can often feel like an all-day mission, two visionary women are transforming the experience of Black hair care in Canada. Braids On Wheels (BOW), founded by Nigerian-Canadian Efe Aghogho and Ghanaian-born Shamima Opoku, is a groundbreaking startup that brings trusted hairstylists directly to your door.
Blending cultural tradition with modern convenience, BOW isn’t just about hair—it’s about restoring ease, dignity, and connection to a process deeply rooted in community. Their mission redefines what beauty and belonging mean for Black women across the diaspora, turning every braid into a celebration of culture, confidence, and innovation.
