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It takes Massari 30 minutes to tear himself away from his fans after he gets off stage at the TD Centre in Toronto. And as soon as you meet him, you know why.
There’s a down-to-earth, ‘I love what I do'' quality about him that instantly puts you at ease. That also comes out of his latest self-titled album, a mixture of smooth sounds about loving and enjoying women, rare these days among the up-and-coming urban artists.
The album is reminiscent of old-school artists like Stevie Wonder, a great source of inspiration for Massari. This explains why his fan base is so diverse: from men to women and from teens to an older crowd. The album definitely has something for everyone.
For this talented artist it’s not about the fame and the fortune, it’s about doing something that he truly enjoys, and at the same time giving enjoyment and pleasure to the scores of fans.
“The reaction of the fans when I am on stage is the most amazing feeling in the world; it gives me energy and pushes me to do my very best to ensure that they have a good time and enjoy coming out to see me,” he says.
This was truly evident from his two sets at the Flow 93.5 Soul In The Summer performance that blew his fans away; the record heat in the city did not seem to affect him on stage.
Massari was born in Beirut, Lebanon, moved to Montreal at the age of 10 and to Ottawa at 13. Although his music is now appreciated worldwide, he still maintains that Canada is home. Though he feels that “there is not enough of a push for Canadian artists,” he hopes that his success will set a standard for Canadian music.
He credits his record label, Capital Prophet Records, with recognizing the need to cultivate and instill confidence in their artists and give them the support they need to become successful.
“Hopefully, this will set a standard to show how far Canadian artists can go with the right support and backing.” With his successful collaboration with Loon (on the hit single Smile for Me) under his belt, Massari hopes that collaborations with other Canadian artists will help boost awareness about the amount of talent here that should be promoted and encouraged.
What’s next for Massari?
Plans are in the works for a tour after the success of his new album. Also, for his third single, Massari will release Real Love, which means another video, which he promises will be “very sexy and very romantic.” Possibly more collaborations for his next album, “I’d really want to work with Beyoncé, Alicia Keys, and of course my girl Keshia Chanté.”
For more information on Massari and upcoming events, check out his website:
www.massarionline.com
